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Hickam's Dictum
Musings on leadership, business & marketing intelligence, strategy, technology and sports.
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Crafting Success: A Comprehensive Approach to Onboarding Excellence
Crafting Success: A Comprehensive Approach to Onboarding Excellence
Unlocking Success: The Transformative Power of Thoughtful Onboarding.
Ben Hinson
Dec 2, 2023
Beyond Reporting: The Transformative Role of Analytics in Strategic Decision Making
Beyond Reporting: The Transformative Role of Analytics in Strategic Decision Making
Unleashing the Power: When Analytics Meets Strategy for Strategic Success.
Ben Hinson
Jun 28, 2023
Leadership Training -An Organizational Necessity
Leadership Training -An Organizational Necessity
Importance of leadership training: building functional organizations and prerequisites for a successful leadership training program.
Ben Hinson
May 20, 2023
18 Questions to ask your CDP Partners in 2020
18 Questions to ask your CDP Partners in 2020
A solid questionnaire to help to screen and evaluate your Customer Data Platform partners in 2020.
Ben Hinson
Oct 28, 2020
BeNudge by Maia Podcast Interview: Breathing Life into Marketing Strategies Through Insights
BeNudge by Maia Podcast Interview: Breathing Life into Marketing Strategies Through Insights
A great conversation between Ben Hinson and Arjun Manohar on marketing, analytics, data governance, and a few of Ben’s other projects.
Ben Hinson
Oct 15, 2020
18 Questions to ask your Data Management Platform (DMP) in 2020
18 Questions to ask your Data Management Platform (DMP) in 2020
A solid questionnaire to help to screen and evaluate your Data Management Platform partners in 2020.
Ben Hinson
Sep 20, 2020
An Introduction to Anomaly Detection
An Introduction to Anomaly Detection
Exploring anomaly detection concepts across different verticals with an overview of standard deviation and machine learning techniques.
Ben Hinson
Aug 2, 2020
The Art of Attentive Listening
The Art of Attentive Listening
Diving into a core pillar of effective communication.
Ben Hinson
Jul 1, 2020
What is Marketing?
What is Marketing?
Defining what marketing is and going over the 4 Ps of Marketing: Product, Price, Place and Promotion with examples across industries.
Ben Hinson
May 15, 2020
What is Advertising?
What is Advertising?
A high level overview of the Advertising Ecosystem with real world examples.
Ben Hinson
Apr 26, 2020
Coronavirus Business Outlook: Observations by Industry
Coronavirus Business Outlook: Observations by Industry
Research and insights regarding the Coronavirus and its impact on select industries within the United States.
Ben Hinson
Apr 9, 2020
Looking Ahead to 2020: YouTube Third Party Tracking
Looking Ahead to 2020: YouTube Third Party Tracking
Reviewing Google’s mandate on pixel tracking, GDPR, Ads Data Hub and the future of YouTube Ad Serving and Analytics.
Ben Hinson
Oct 30, 2019
How to Build a Culture of Documentation
How to Build a Culture of Documentation
What documentation is and its many benefits, and suggested tactics on how to build a culture of documentation within an organization.
Ben Hinson
Aug 28, 2019
Company Showcase: The Blockchain Academy
Company Showcase: The Blockchain Academy
A firm that offers financial, IP, legal and educational training programs on Blockchain technology to corporations and developers.
Ben Hinson
Jan 28, 2019
Company Showcase: Velocidi
Company Showcase: Velocidi
An innovative marketing intelligence company boasting the only Private Customer Data Platform in the industry today.
Ben Hinson
Aug 27, 2018
Big Data Activation: Data Warehouses and Data Lakes
Big Data Activation: Data Warehouses and Data Lakes
An overview of the architecture behind two data repository models.
Ben Hinson
Aug 10, 2018
Website Testing Vendors
Website Testing Vendors
Reviewing a few website testing solutions in the marketplace.
Ben Hinson
Aug 3, 2018
Creating a good Website Testing Plan
Creating a good Website Testing Plan
Strategic recommendations on setting up a solid website testing plan to make the most efficient use of time and money.
Ben Hinson
Aug 1, 2018
Digital Testing Overview: A/B & Multivariate
Digital Testing Overview: A/B & Multivariate
A high level overview of digital testing, with a focus on website testing.
Ben Hinson
Jul 30, 2018
The GOAT NBA Index (2017/2018 MVP Rankings)
The GOAT NBA Index (2017/2018 MVP Rankings)
Using GT scores to determine the veteran and rookie MVPs from the 2017/2018 NBA season.
Ben Hinson
Jun 28, 2018
The GOAT NBA Index (All Star Edition vol.1)
The GOAT NBA Index (All Star Edition vol.1)
Using GOAT (GT) scoring techniques to determine the best NBA performers to date based on (career) regular season and playoff metrics.
Ben Hinson
Jun 25, 2018
Rise of the Machines: The Internet of Things (IoT)
Rise of the Machines: The Internet of Things (IoT)
A high level overview of IoT concepts including application and security.
Ben Hinson
Jan 15, 2018
The G.O.A.T NBA Index: 2017 Playoffs
The G.O.A.T NBA Index: 2017 Playoffs
Using the GT Index to rank and holistically score player performance and lineups from the 2017 NBA playoffs.
Ben Hinson
Oct 13, 2017
Veni, Vidi, Vici!
Veni, Vidi, Vici!
Understanding high achievers in the workplace using Julius Caesar as a case study.
Ben Hinson
Jul 21, 2017
GOAT Scoring FAQs (Basketball)
GOAT Scoring FAQs (Basketball)
Additional helpful information around G.O.A.T scores for basketball.
Ben Hinson
Jun 16, 2017
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